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SEO (Search Engine Optimisation)

SEO Sussex, helping you move up the rankings on search engine results pages (SERPs) and get found by your customers.

SEO, or Search Engine Optimisation, is a process of optimising a website to improve its visibility and ranking on search engine results pages (SERPs). Are you looking for SEO Sussex?

MB Web can increase your organic traffic to your website by making it more relevant and attractive to search engines like Google, Bing, and Yahoo ensuring that your website appears at the top of search engine results.

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Keyword Research

This involves identifying the specific words and phrases (keywords) that people are using to search for information related to your website’s content. These keywords are then strategically incorporated into the content, meta tags, and headings.

Content Quality

High-quality, original, and relevant content is vital for SEO. Search engines favor content that provides value to users.

On-Page Optimisation

This includes optimising elements on a webpage itself, such as title tags, meta descriptions, headings, URL structure, and image alt tags. It also involves ensuring that the content is well-organised and easy to navigate.

Off-Page Optimisation

This encompasses activities that occur outside of your website, such as building high-quality backlinks from reputable sources, social media marketing, and managing online reputation.

User Experience (UX):

Search engines like Google take into account factors related to user experience, including page loading speed, mobile-friendliness, and overall usability.

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Technical SEO

This involves optimising technical aspects of a website, such as XML sitemaps, robots.txt files, and ensuring that search engines can crawl and index the site efficiently.

Local SEO

This focuses on optimising a website for local search results, which is crucial for businesses targeting a local audience. It involves actions like optimising Google My Business listings and ensuring consistent NAP (Name, Address, Phone number) information across the web.

Analytics and Monitoring

Using tools like Google Analytics, SEO professionals track the performance of their websites, monitor traffic trends, and make adjustments based on data.

Algorithm Updates

Keeping abreast of search engine algorithm changes is important, as they can have a significant impact on a website’s ranking. For example, Google frequently updates its algorithm to provide more relevant and high-quality search results.

White Hat vs. Black Hat SEO

“White hat” refers to ethical practices that adhere to search engine guidelines, while “black hat” involves using manipulative techniques that can lead to penalties or bans from search engines.