The Bevern Trust
A new website to help support the trust’s next phase of fundraising and beyond
The Bevern Trust aims to help people with profound disabilities lead full and rewarding lives as part of their family and community.
As part of their upcoming “Space to Thrive” capital appeal we were asked to help elevate the charity with a new modern, quick and easy to use website.
The previous website was designed a long time ago and wasn’t up to current ‘web standards’. This was affecting the user experience with thin content making information difficult to find within the cluttered navigation.
In addition, the back end management system was cumbersome to use making the simplest of amendments a challenge.
What was needed
With an upcoming capital appeal to help improve the life for residents at The Bevern Trusts home ‘Bevern View’, the website needed updating to reflect the drive behind the charity to be the best they can be.
In addition a much better front end user experience needed to be delivered to make the information easier to find and easier to digest. This in turn will help site visitors get a better understanding of The Bevern Trust’s work.
Key features the new website needed
- Modern Design and Improved Performance:
A faster, easy to use site with a clean design and leaner structure
- Simplified Backend for Easier Management:
An easier website management interface is needed to be more user-friendly, enabling The Bevern Trust’s team to easily manage and update content without needing external help.
- Strategic Tone and Messaging:
The new website needed to better reflect the trust’s mission, with a tone that honours the residents and communicates the trust’s impact clearly and respectfully.
- Streamlined Navigation:
Simplifying the website navigation means less clicks to get to core information. This makes it easier for visitors to find information about The Bevern Trust’s mission, projects, and the lives of the residents.
- Focused Content Structure:
As part of the streamlined navigation we have focussed on developing the core content to make important information more accessible, emphasising the trust’s impact first and foremost.
“We approached MB Web to design a brand new website for The Bevern Trust in support of our upcoming Capital Appeal, which aims to raise funds to expand our facilities at Bevern View. From the outset, the team was incredibly engaging, taking the time to understand the specific challenges we faced with our previous website ensuring the new structure and design delivered a much improved user experience.
One of our primary concerns as a charity was cost, so it was essential that we could manage the website ourselves without needing to rely on an external agency for updates. MB Web exceeded our expectations by delivering an easy-to-use platform and providing comprehensive guidance and training, enabling us to better manage the website content ourselves.
The new website has had a significant impact, enhancing our appeal and providing a strong platform to approach potential supporters. We couldn’t be happier with the result and highly recommend MB Web for their professionalism and ongoing support.
Alice @ The Bevern Trust
Our approach
The first thing we needed to understand was the audience – who was using the website and how did The Bevern Trust want people to use the website?
Once we had the target markets in mind, we refreshed the website sitemap to aid easier navigation whilst maintaining quality content on the core pages to help tell their story.
We then started the design process to recreate the look and feel. We wanted to bring in a more modern aesthetic by removing a lot of the old clutter.
We also felt is was very important to show the residents as this is all about them after all. To do this we suggested a video on the homepage showing some of the aspects of their works. The video can be easily updated seasonally by The Bevern Trust which allows them to always keep their content up to date.
The results
The new website will be the core central piece in an upcoming Capital Appeal to help raise money to extend the residents home. With a more engaging and attractive home The Bevern Trust are in a much better position to be able to approach organisations, partners and supporters to explore support for additional funding.
We hope that the new website will also encourage users to find out more, fill in the forms and offer support through donation and legacies.
98%
Google Mobile Performance Score
100%
Google Desktop Performance Score
If you wish to discuss a website project, or simply have a question, go ahead and get in touch!
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