Mediation Plus

What was needed

Two existing charities, ‘Mediation +’ and ‘Hastings and Rother Mediation Service’ merged on the 1st July 2023 to become ‘Mediation Plus’. The charities each had separate identities and websites but a shared vision of the future of mediation services in East Sussex and beyond.

The aim of the project was to take the new identity design and to to create a new website using mediation-plus.org.uk as the domain that reflects the new merged service.

The new website needed to communicate instantly and clearly to the target audience whilst maintaining a positive spin on the mediation process.

The new website had to support their strategic aim of: 

• Providing mediation services and ensure they are efficient and effective. 
• Position mediation within the early stages of any conflict resolution process within families, the community, workplace or educational settings. 
• Increase awareness of conflict resolution methods across a broad range of settings from home to work. 
• Operates as a sustainable and independent service.

Our approach

Mediation is a tricky subject to convey. Most people need the service when they are experiencing conflict, and as such there are usually a lot of difficult feelings involved. Most conflict resolution imagery is of people arguing, however we wanted the site to portray the end result of that mediation, not the negativity which is sometimes associated with it. The first step was to create a friendly and approachable language for the website to use.

We designed a series of bespoke icons to represent each of the core services offered by Mediation Plus and introduced a series of gradients into the website design to soften the look. This, coupled with engaging imagery, has led to a more approachable feel to the website.