7 Easy Tips to Boost Your Local Search Results with a Google Business Profile

In today’s digital age, having a robust online presence is crucial for the success of any local business.

One of the most effective ways to boost your visibility in local search results is by optimising your Google Business Profile (GBP) listing.

In this detailed guide, we’ll explore the importance of local SEO and provide valuable insights on how to optimise your GBP listing to attract more customers and elevate your business.

Understanding the Magic of Local SEO

Local SEO (or Search Engine Optimisation) is not just a marketing strategy; it’s a lifeline for businesses seeking local clients and customers. For UK-based enterprises, it means reaching out to the local community effectively. Whether you run a quaint tearoom in Yorkshire or a trendy boutique in London, local SEO can significantly boost your visibility, making you more accessible to potential customers in your area.

What is a Google Business Profile?

Previously called “Google My Business” a Google Business Profile – or GBP – is your digital storefront on Google. It’s a free tool provided by Google to help local businesses get found easier in the search results. It’s where potential customers go to find essential information about your business, from opening hours to customer reviews.

In the UK, where tea shops coexist with coffee shops in bustling markets and high-end boutiques, a well-optimized GBP listing can be the difference between being discovered by local customers and being overlooked.

Optimising Your Google Business Profile Listing

How do I get a Google Business Profile?

If you have a business then Google WANTS you to have a Google Business Profile. And they make it really easy. You can use the Google’s step by step guide here. Here’s Google’s step by step guide:

  1. On your computer, sign in to your Google Account, or create one.
    • If you create a new Google Account, sign up with your business email domain.
  2. Go to create a profile. 
  3. Enter the name of your business. You may also be able to select your business from the list of suggested businesses as you type.
  4. Search for your business category.
  5. Click Next
  6. Choose whether you have a location that customers can visit.
    • For businesses with a shopfront staffed during business hours: Click Yes.
      • You may be asked to enter your business address or position a marker on a map for the location of your businesses. When finished, click Next.
    • For businesses that don’t have a shop front staffed during business hours: Click No.
  7. Enter the service area of your business.
    • You can set your service area based on the cities, postcodes or other areas that you serve. You can add up to 20 service areas. 
    • Tip: We recommend that you don’t extend the boundaries of your overall area farther than 2 hours driving time from where your business is based. For some businesses, it may be appropriate to have a larger service area.
  8. Enter a phone number and website URL.
  9. Click Next.
  10. Click Finish.
  11. Select a verification option.
    • Tip: We recommend reviewing your information before you request verification.
      • To verify now: At the top, find the red banner and click Verify now.
      • To verify later: Click Verify later and then Later.
      • If you’re not authorised to manage the Business Profile for the chain: Find the person in your organisation who’s authorised and continue the process.

Optimising Your Google Business Profile Listing

  1. Accurate Business Information is Key: Ensure that your business name, address, and phone number (NAP) are accurate and consistent across all platforms. Discrepancies can lead to confusion among potential customers whilst consistency builds trust with both customers and search engines.
  2. Showcase Your Charm: High-quality photos of your shop, office or building, products, and services are vital. For any business, this could mean displaying the inviting ambiance of your cafe, the craftsmanship of your handmade products, or the warmth of your customer service. Visual content not only engages customers but also provides a preview of what to expect, encouraging them to visit your establishment.
  3. Creating Cleverer Categories: Choose the most relevant and specific categories that reflect the unique nature of your business. Whether you’re a family-run B&B in the Brighton or a traditional fish and chip shop in Eastbourne, specific categories help Google match your business with relevant local searches.
  4. Embrace Local Reviews: Encourage satisfied customers to leave authentic positive reviews. Word-of-mouth recommendations hold significant weight and positive reviews can be your strongest asset. Don’t forget to respond to reviews, whether positive or negative, to show that you value customer feedback and are engaged with your clientele.
  5. Business Hours and Special Attributes: Provide accurate business hours and indicate special attributes such as wheelchair accessibility, free Wi-Fi, or outdoor seating. These details can influence a customer’s decision to choose your business over competitors.
  6. Website and Appointment Links: Include a link to your website and, if applicable, a link to schedule appointments online. A user-friendly website and easy appointment scheduling process can enhance the customer experience. If you need support with a new website then don’t forget to contact us.
  7. Regular Updates: Keep your GBP listing up-to-date with any changes in business information, special offers, or events. Regular updates signal to both customers and search engines that your business is active and relevant.

Your Key to Local Success

Optimising your Google Business Profile listing isn’t just a task; it’s an investment in the growth of your local business. By providing accurate information, engaging visuals, and positive customer interactions, you enhance your chances of being discovered by potential customers in your area.

Elevate Your Business with MB Web!

At MB Web, we specialise in empowering local UK businesses to thrive online. Our expertise in local SEO and Google Business Profile optimisation can give your business the visibility it deserves. Embrace the digital age with us and watch your business flourish in the hearts and minds of local UK customers.

Remember, your online presence is often the first interaction a customer has with your business. Make it count, and watch your local customer base expand like never before.