Services

AI Search

Search is changing. Is your business keeping up?
MB Web helps you get found not just on Google, but across the AI Search platforms your customers are using right now.

The way people search for businesses has changed. Your customers are no longer only typing queries into Google – they’re asking ChatGPT, Perplexity, Google’s AI Overviews and other AI-powered tools for recommendations and answers. If your business isn’t showing up in those results, you’re invisible to a growing slice of your audience.

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At MB Web, we help businesses in Sussex and beyond stay visible in this new AI-driven search landscape. Whether it’s optimising your content to be cited by AI answer engines, or ensuring your brand is recommended when someone asks “who’s the best [your service] in Sussex?”, we’ve got you covered.

The Challenge of AI Search

The problem with AI search

Traditional SEO gets your website ranking on a search results page. But AI search works differently. Instead of showing users a list of links and letting them choose, tools like ChatGPT and Perplexity read, summarise and synthesise content from across the web – then present a single answer, often without the user ever clicking through to a website.

That means even if your website ranks well on Google, you could still be missing out if AI engines aren’t pulling from your content, citing your brand, or recommending your business in their responses.

Getting found in AI search is one of the biggest new challenges for businesses online – and it requires a different approach.

What is AEO?

Answer Engine Optimisation (AEO)

Answer Engine Optimisation, or AEO, is the practice of structuring and writing your website content so that AI-powered answer engines – like ChatGPT, Perplexity, Google AI Overviews and others – can understand, trust and cite it.

Where traditional SEO asks “how do I rank higher in Google?”, AEO asks “how do I become the source that AI chooses to quote?”

This means creating content that directly and clearly answers the questions your customers are asking. It means building authority and trust signals that AI models can recognise. And it means making sure your website is technically well set up, so AI crawlers can access and index your content without any barriers.

The good news is that solid traditional SEO forms a strong foundation for AEO – so if you’re already investing in SEO, you’re part of the way there.

What is GEO?

Generative Engine Optimisation (GEO)

GEO – Generative Engine Optimisation – takes things a step further. Where AEO focuses on being cited as a source, GEO is about optimising your brand’s presence across the full ecosystem of generative AI tools: large language models (LLMs) like GPT-4, Gemini and Claude, as well as AI-integrated browsers and voice assistants.

In practice, GEO means thinking carefully about how your brand is talked about across the internet – not just on your own website. It involves building a consistent, credible online presence through high-quality content, strong backlink profiles and digital PR, so that when an AI model is trained or updated, your business is part of the conversation.

The goal is simple: when someone asks an AI “who should I hire to redesign my website in Sussex?”, we want MB Web – or your business – to be the answer.

Our Approach

How we approach AI Search

We don’t chase trends for the sake of it. Our approach to AI search is built on the same foundations that have underpinned good SEO for decades: relevant content, technical excellence, and genuine authority.

Content that answers real questions

We research the actual questions your customers are asking and create content that answers them clearly and confidently. AI models favour sources that are specific, trustworthy and well-structured – so we make sure yours is.

Technical optimisation

Schema markup, clean site architecture, fast load times and proper crawl access all matter to AI engines just as much as they do to Google. We make sure the technical fundamentals are in place.

Authority and trust signals

AI models don’t just look at your website in isolation – they look at how the rest of the internet talks about you. We help build your off-site presence through link building and digital PR, so your brand earns the kind of recognition AI engines pay attention to.

Keeping pace with a fast-moving landscape

AI search is evolving rapidly. We stay on top of the changes so you don’t have to, adjusting strategy as the platforms develop and new tools emerge.

Why it matters now

Why act now?

AI search adoption is growing fast. Millions of people are already using ChatGPT, Gemini and Perplexity as their first port of call for recommendations, comparisons and purchasing decisions. Businesses that invest in AEO and GEO now will build a head start that becomes increasingly hard to close.

The landscape is still relatively open – which means there’s a real opportunity for businesses willing to move early. Waiting for AI search to “settle down” is the same mistake many businesses made with mobile, and with social media before that.